Pulsoline has built a Go Local Lab in Latin America and Europe.

Pulsoline team is ready to run a market test for you.

The “Go Local” strategy is a business concept built on cultural, economical, political, linguistic and geographical differences across different regions.

“GO LOCAL LAB” SERVICES 

MARKET RESEARCH AND BUSINESS STRATEGY


Goal

Identify local business opportunities.


How

Matching value proposition versus market needs.


Why

Prioritize markets and maximize efforts. Latin America is a group of 30 countries.

OTHER SERVICES

LOCALIZATION & TRANSLATION


Goal

First connection to local audience.


How

Eliminating the language frictions on the customer journey.


Why

Latin Americans are usually not comfortable using English, it is a strong communication barrier.

OTHER SERVICES

ONLINE MARKETING


Goal

Create and publish local content.


How

Having a daily contact with the local news in order to create fresh and relevant content.


Why

Any customer appreciates relevant tailor-made content instead of translated standard global content.

OTHER SERVICES

SALES


Goal

Generate and Grow sales.


How

  • B2C: Activate a checkout with local payment methods and local requirements such as installments.
  • B2B: Activate a sales team on the ground.

Why

  • B2C: Varied purchase behavior +100 different payment methods.
  • B2B: On business to business environment especially with services or products of high AOV makes a necessary step to have a sales team on the ground and to start with the first seeds.

OTHER SERVICES

CUSTOMER SUPPORT


Goal

Activate local customer support.


How

Having a team based in Latin America.


Why

It is necessary to have a team working in the same time zone.

OTHER SERVICES

THE BENEFITS OF A “GO LOCAL” STRATEGY

Increase of acquisition and retention business by at least 30%

Increase of customer satisfaction and product loyalty

Organic extension of Life Time Value

Competition with local market as a local brand

More attractiveness to investors having more customers worldwide

Offset of the effects of a global final crisis by diversifying to Latin America

TEAM

LATIN AMERICA

Carlos Soto Yáñez

Senior Consultant LATAM

CEO, Co-Founder Pulsoline

Matheus Mello

Senior Consultant LATAM & Europe

Growth Product Manager in Productboard

Andre Munhoz Pinto

Senior Consultant, Brazil

Country Manager, Avast

Eder Tejada

Pricing Consultant, LATAM

eCommerce specialist, Avast

Jorge Barrera

Consultant, Central America

Proyect Manager, CEMEX

Josue Cardenas

Senior Consultant, LATAM

Sales executive, Socialbakers

Pablo Castro

Consultant, LATAM

Account Manager, Socialbakers

Sebastian Espinosa

Consultant, LATAM

Project Engineer

Vicente Arenas

Product Design Senior Consultant

Product Design Professor, USM

Juan Garcia

IT Consultant

Co-Founder Unelab

Francisca Ortega

Design Specialist, Pulsoline

Graphics designer

EUROPE

Cristian Gallardo

Senior Consultant LATAM & Europe

Co-Founder Pulsoline, Regional Manager at Avast

Sergey Denisov

Senior Consultant Europe

Regional Manager, Avast

Lina Chentsova

Senior Consultant, Russia

Product Marketing Manager at Avast

Javier García Latorre

Consultant, Spain

Country Manager, Avast

Marco Fuschetto

Consultant, Italy

Event specialist, Edwards Lifesciences

Ricardo Vieira

Senior Consultant Europe

Sales & Marketing consultant, Socialbakers

CLIENTS

BLOG

Articles and reports

  • Carlos Soto Yáñez, ingeniero comercial, experto en diseño de proyectos, ventas y marketing digital, además de ser el cofundador de nuestra empresa, fue el encargado de guiar esta instancia de aprendizaje para emprendedores, pymes y organizaciones en general. El jueves 07 de marzo se llevó......

  • (Español) El modelo Go Local tiene su esencia en el sentido común, ponerse en los zapatos de tus clientes. Empresas que tienen la capacidad de ofrecer sus productos o servicios en cada rincón del mundo - lo cual hoy en día no es imposible gracias al mercado electrónico -  deben adoptar esta estrategia si desean mantenerse en competencia en el largo plazo.  ...

  • (Español) La transformación digital comprende todas las nuevas oportunidades de estrategia de negocios que surgen gracias a la aparición de distintos tipos de tecnologías y en donde las personas y compañías deben saber integrar sistémicamente en el tiempo....

CONTACT

We follow the pulse of your country

Chile

(+56) 9 8402 9770 – Carlos Soto Yáñez

Calle Bellavista 05, Edificio Olimpo del Mar, Oficina 205, Reñaca, Viña del Mar

Czech Republic

(+420) 773 275 748 – Cristian Gallardo

Petra Slezáka 8 , Karlin, Prague